Senior Marketing Executive - Content

Job Description :

The Role: Senior Marketing Executive - Content

Reponsibilities:

• Ability to write clear, compelling copy that best embodies the CRU brand.
• Edit and proofread copy as needed.
• Collaborate with designers on marketing projects.
• Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Helps to design, build, and maintain our social media platforms such as Instagram/Facebook etc.
• Ability to measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Collecting data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations.
• Analyze consumer behavior and create email and advertising campaigns accordingly
• Assist in adhoc duties from time to time.
• Basic photography knowledge – able to take good photographs using a camera and have good photo editing skills.

Requirements:

• Knowledge of online content strategy and creation
• Excellent command of English and ability to adapt to the brand’s tone of voice
• Strong writing, editing, proofreading, communication and presentation skills
• Proficient in Microsoft Office (Word, Excel, Powerpoint) and Canva
• Diploma or BSc/BA in Marketing, Business, Communications and Arts
• 3-4 years of marketing experience